PRI Pathways: Inbuilt flexibility

PRI Pathways: Inbuilt flexibility

Breaking Down Pathways, Pillars & Practices

Breaking Down Pathways, Pillars & Practices

Client

PRI

Year

2025

Services

Concept Development · Full Production · Post-Production · Social Content Optimised

Concept Development · Full Production · Post-Production · Social Content Optimised

Catagory

Brands & Businesses

We partnered with PRI to produce a CEO-led video introducing PRI Pathways — a strategic framework built to support investors at every stage of their responsible investment journey. In this film, PRI’s Chief Solutions & Technology Officer, Kate Webber, explains how the new framework of pathways, pillars and practices provides signatories with greater flexibility and clarity. By unpacking the structure in simple terms, she highlights how these changes will empower organisations of all sizes to adapt their responsible investment strategies while gaining meaningful benefits from PRI’s guidance.

"Working with Ashley and the IMADE Media team was a seamless experience from start to finish. They really understood what we were trying to achieve and brought our vision to life with creativity, care, and attention to detail. We were really pleased with the final result and the whole process was smooth, professional, and enjoyable."

"Working with Ashley and the IMADE Media team was a seamless experience from start to finish. They really understood what we were trying to achieve and brought our vision to life with creativity, care, and attention to detail. We were really pleased with the final result and the whole process was smooth, professional, and enjoyable."

Amy Dennis, Marketing Director, PRI

Amy Dennis, Marketing Director, PRI

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