Throughout the Formula 1 season, we created a series of films that captured the essence of Mercedes-Benz Rewards — a programme designed to elevate the customer experience. From unforgettable race-day screenings at Mercedes-Benz World to exclusive events and bespoke offers, each film spotlighted the excitement, emotion and prestige that comes with being part of the Mercedes-Benz family. This wasn’t just about driving — it was about feeling part of something bigger.